Is this for you?

This course is ideal for anyone looking at how to use social media to promote their business or personal profile.

About this course

Facebook for Business is a whistlestop tour of using Facebook to promote your company. Looking at how individuals use it and how businesses can capitalise on this, this short online course covers all bases.

From setting up your timeline, to attracting fans to your page, to sponsoring stories, to measuring engagement, we look at the whole spectrum of opportunities that this social media platform offers.

Facebook for Business looks at how to use Facebook as a promotional tool. A very practical course it helps you explore this platform and the opportunities that come with really understanding how it works.

With Facebook for Business you’ll see:

How it builds your influence * How it improves customer relations* How it keeps you connected

You’ll learn:
  • How to use its features effectively
  • How to optimise your profile
  • How to attract new audiences
  • How to market yourself creatively
  • Covering details such as setting up your timeline, promoting a company page, promoting events, newsfeed algorithm and using Insights, this course shares best practice across the board.

Many employers now expect a good understanding of Facebook from a corporate perspective and this practical course unravels it all for you. We also think you’ll have a lot of fun!

There are 8 modules within this course: –

Module 1: What is Social Media? Why use Social Media? What worries you? What excites you? Taking a strategic approach.

Module 2: Will look at reviewing current marketing activity.

Module 3: Reasons and aims for Social Media marketing, the impact of the type and size of the business on the methods chosen, typical audience groups, identifying the Social Media audience of a business.

Module 4: The range of Social Media tools, Blogs, email newsletters, niche tools, LinkedIn, Twitter, Facebook, Google+, Videos, Podcasts, Forums, Social Bookmarking, mobile and other content.

Module 5: You’ll look at content, creating a content plan and re-using content.

Module 6: Looks at Resources, Social Media policy, risk and crisis management.

Module 7: Reviews how to measure your social media success.

Module 8: Looks at creating a strategy and best practice.

Aims and Objectives

The purpose of this course is to fill any knowledge gaps on what Facebook can do for you as a business. It’s an opportunity to bring everything you already know to the table, then expand on this and look at this hugely popular social media platform with a slightly different head on. Seeing yourself as a customer as well as a business is very powerful and understanding how both parties use Facebook brings a lot of insight.

Whether looking to promote yourself or your business, we’re sure you’ll learn something new.


There are no specific pre-requisites required to study this course.

Career Path

After the study of this Facebook for business course you could ask your company if you can assist with its social media activities – for example if you’re a PA you’d be in the perfect position as you know the ins and outs of the business to be able to help effectively promote the organisation across social media. Other careers where social media skills are required can be Events Manager, Marketing Assistant, Marketing Manager or Web Design.

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