The Internet and social media have become active tools for marketing, buying and selling of product and services.

The course will enable marketing executives understand the basis of any online marketing effort, vital role of Internet marketing in business and how to use this channel to benefit your marketing and sales effort.

 learning objectives

By the end of this course, participants will be able to:

  • Know how digital marketing can complement existing marketing strategies
  • Raise their organization profile and enhance brand reputation
  • Leverage on IPTV

Subject Taught

  • Digital Marketing defined
  • Benefit of internet and social media marketing
  • Identify the prime market segment
  • Social Media Implementation
  • Customer Relation Management (CRM) and digital marketing
  • Social Media Strategy
  • Search Engine Marketing
  • The Internet TV Revolution
  • Content Development
  • Inbound marketing Analysis


For Whom: Marketing / Sales Executives, Managers, SMEs, Brand managers, PR Officers

FEE: =N=52,000


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